USC VS USC Sports Logo Case

If a decision made this week by a federal appeals court stands, there’s a good chance the University of South Carolina will be forced to stop using its interlocking “S.C.” logo on its baseball cap.

In 2009, the U.S. Patent and Trademark review board ruled that the University of Southern California alone had the right to the “S.C.” trademark (above left). And on Tuesday, the U.S. Court of Appeals for the Federal Circuit upheld the decision in favor of the Trojans.

The ruling will not stop South Carolina’s baseball from using the logo (above center). But since the school does not have the logo trademarked, it may not receive royalties from sales of the product and could be subject to further legal action.

South Carolina hasn’t decided if it will appeal to the U.S. Supreme Court, but this story could also could ensnare another school: Santa Clara, a university located in Northern California, also uses an interlocking “S.C.” logo on its baseball hats (above right). Will Southern California’s lawyers now take their claims against the interlocking “S.C.” to Santa Clara?

Source from rivals.yahoo.com