Audi’s Green Police Superbowl Commercials
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In the one-minute ad, which you can watch above, ordinary citizens are arrested for using plastic instead of paper, throwing away batteries, not composting orange rinds, using incandescent light bulbs and setting their hot tub thermostats too high. All this happens while Robin Zander sings redone lyrics to Cheap Trick’s ’70s classic The Dream Police.
The “green police,” however, gives a thumbs up to Audi’s clean diesel A3 TDI, which claims to get 42 mpg on the highway and reduce greenhouse gas emissions by 30%.
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Was it just me or were the ads pretty ho-hum this year. Not a lot of big creativity. Way too many Dorito ads for my taste too.